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11/18/2017
Emirzal Andis
Experienced Commercial FMCG, Telco, Micro, Digital Marketing, IT / IS, Consulting, Training (iam@emirzalandis.com)
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Summary
25 Young Marketers to Watch by SWA magazine. Professional career reflects over 20 years of executive level management, marketing, business analysis and investing. Served as key decision maker in existing corporate, start up, entrepreneurial, and expansion environments. Leadership has been foundational in multiple mergers, acquisitions, and divestitures, each time results were beyond stated projections. Possess a demonstrated record of success to analyze viability of business ideas, design products and services that appeal to ‘new growth niches’, develop creative strategies to achieve goals, and implement processes that produce significant profitability and a loyal customer base.
My Top 5 Leadership Characteristics :
1. Making complex decisions
2. Creating the new and different
3. Getting Organized
4. Inspiring Others
5. Managing Work process
(*Reference : Test Result, by Korn / Ferry International (linkedin))
Awards
Operation Management
1 Top 10 Facilitator by Markplus 2018 (http://www.markplusinc.com/)
2 Top Marketer of The Year 2009 by SWA Magazine (SWA.co.id)
3 900% Sales Revenue Growth (Fintech Ruma) within 9 Months
4 National Best Sales Growth & Achievement (Hutchison 3 Telecom)
5 National 2nd Best Distribution (AC Nielsen)
6 National 2nd Best National Head of Area (Nestle)
Strategic & Project Management
1 300% Revenue Growth (Hutchison 3 Telecom)
2 100% Project implementation (Coca Cola)
Training Development
1 Selected in Talent Pool (Coca Cola)
2 Best Participant Training HOA Dev Program, (Nestle)
3 Best Learner (King & Singh Training Consulting)
Working Experience
1 KCS : Commercial Insight Management
2 KSNI : Head Of Global Sales Distribution Planning (Indonesia & Overseas)
3 Markplus Institute (Facilitator)
September 2016 – Present
Lead, Manage, Coaching, Mentoring and delivering Trainings Publics, Training Inclass company, Sertification training, Workshops to more than 100 Companies (Fintech, Telco, Banking, Consumer Goods, Assurance, Aircraft / Airlines, UMKM, Digital Media, Automotive, BUMN, Heavy Weights Vehicles, Hospital, Hotels, Indonesia Railways, etc)
And teach to thousands employess of PINS, Bayer Indonesia, Amanda Roti, Ardan Group, Bapenda Jabar, Bank Indonesia, Bank Central Asia, Telkom, Semen Padang, Bank Bukopin, KRL Commuter Line, Pegadaian, XL, PLN, Bank Mandiri, Nestle, Sequislife, Black Canyon Cafe, GMF Aero Asia, Nusantara Turbo Propeller, Askrindo, Telkomsel, BeKraf, Taspen, Pertamina, Mobilkom, Bank BNI, Abyor Internasional, Moratelindo, Bank BTN, Astra, Campina Ice Cream, Bank Kepri Riau, Telesindo, WOM Finance, Indosat Ooredoo, Daihatsu, Wrigley’s Spearmint, BFI Finance, FWD Assurance, Bulog, Kompas TV and group, Mahaka Group, Tower Bersama Group, CIMB Niaga, The Royal Krakatau Hotel, Bank Mandiri Syariah, Aswata assurance, Intraco Penta, Charonk Pokphank, Columbia Hospital, etc
4 Head of Region
Firstmedia
September 2016 – December 2016 (4 months)
4 National Head Of Sales Operations
5 Mapan Gojek
September 2013 – August 2016 (3 years)
6 Professional Trainer & Motivator
at MarkPlus, Inc
January 2012 – August 2016 (4 years 8 months)
Main Responsibilities :
Delivering Training to Top Telecommunications operators as like TELKOMSEL, TELKOM, XL, INDOSAT, and also GARUDA GMF, NURTANIO NTP, PLN, TELESINDO, ABYOR INT, Bank BTN, etc. And also had experiencing in developing and delivering training modules for Top FMCG companies as like NESTLE INDONESIA and TELCO company HUTCHISON
7 National Sales & Channel Strategy (DGM Territory Planning – National)
at Hutchison Telecoms
August 2011 – December 2012 (1 year 5 months)
Main Responsibilities :
Maximizing outlet coverage and network, manage partners and channels,create incentive scheme & programs, sales performance and KPI, Perform coordination with other Groups and Regional Business, Manage data reporting and analysis, review operations and promotional costs, Develop and manage Standard Operational Procedures (SOP)
DGM Distributor Development & Regional Channel Mgmnt
at Hutchison Telecoms
May 2011 – August 2011 (4 months)
Main Responsibilities :
- Manage Distributor Regular and IT Channel for revenue growth purposes
- Manage Channel Traditional and modern for revenue growth purposes
National Routing Service Manager
at Coca-Cola Amatil
July 2010 – May 2011 (11 months)
-Achieve 100% National Outlet Mapping with GPS – 2011
-Achieve 100% National New Service Rule projects – 2010
-Achieve 100% National Preselling Conversion – 2010
Main Responsibilities :
- Manage Route to Market for Traditional, Food Store, Modern channel, Horeca -Manage Route to Market for RED’s surveyors for auditing outlets -Manage GPS Coordinates of more than 600.000 outlets database
Senior Exc Mgr – Region Jakarta & Java
at Coca-Cola Amatil
May 2010 – July 2010 (3 months)
Main Responsibilities :
- Improving sales operations effectiveness, Provide customer support by conducting survey to outlets and consumers, Making sure the penetration and distribution, Manage sales, Work closely with regional
National Channel Development Manager
at Hutchison Telecoms
August 2006 – May 2010 (3 years 10 months)
Main Responsibilities :
- Sales Team Development, Distributor / Third Parties Development, Channel Development and Retail / Outlet Development
- Make program / plan for improving effective and efficiency of sales operation Hutchison and Third parties / Distributor,
- Introduce new products into the market on the fly, provide quick training and make the sales process more efficient
- Configure new channels effectively, create innovative incentive schemes, automate administration, reduce channel servicing costs and manage channel performance
- Responsible for getting customers, generating revenues, and providing customer services •Improve channel efficiency and visibility by providing channel partners with Web-based access to quote and channel management applications that facilitate and speed up the sales process
- To ensure a highly-effective sales and distribution channel management
- Selecting, measuring, and managing of distribution channel parties
- Developing procedures and policies to gain and maintain the cooperation and various parties within a sellside distribution channel
National Sales Manager (Customer Development Manager)
at Hutchison Telecoms
May 2008 – December 2008 (8 months)
Main Responsibilities :
- Achieve activation / customer acquisition, Distribution, and Revenue target Manage and Develop business at Channel Top Retailer
- Lead, coach and develop Customer Development Specialist (CDS), Customer Development Promotion (CDP), Canvasser and Merchandisers to achieve the desired in-store conditions and sales objectives at the store level
- Coordinating region source to synchronize and synergize marketing and sales strategy, and process flow to Area sales Manager, Hutchison’s Distributor and Market
- Driving the implementation of activities, promotion and project with CDS and Distributor to Top Retailer, User. Community and Distributor
- Manage and control budget / expenses Manage and Develop business to National and Regional Distributor
National Sales Training and Development
at Hutchison Telecoms
August 2006 – June 2008 (1 year 11 months)
- Managing, preparing and implementing Sales and Distribution Strategy and Operation Development for Hutchison field staff and distributor/agencies, to enhance customer satisfaction for client and principals, to increase outlet coverage and network according to company’s vision, mission and strategy
- Providing regularly training, coaching, developing of Hutchison field staff (Territory Supervisor, Branch Manager, General Manager, Promotion staff), and also providing necessary service support to customers / Distributors in the assigned market segment : Distributor field staff (Sales Manager, Supervisor, Salesman, Warehouse staff, delivery staff, ) and also agency (Merchandiser, Sales Promotion Girl / Boy ).
- Identifying the areas of market potential, finding prospective customers and building new clientele
- Establish, manage, and evaluate a cost effective and value adding function aligned to the needs of the organization.
8 National Sales Training and Distributor Development at Nestle.
February 2005 – March 2006 (1 year 2 months)
Main Responsibilities :
- Prepare, implement and manage Sales and Distribution Operations’ Manual and Guidelines. Provide regular training, coaching and people development, Provide necessary support to both customers and Agencies,
- Create and develop system & training module: Distributor Management System
Head of Area at Nestle
September 2002 – January 2005 (2 years 5 months)
- Responsible for developing and managing sales and marketing promotion activities, Build and maintain customers relations and database;
- Lead and motivate a sales team, Manage distributors, Conduct outlets surveys and coverage analysis, Manage the implementation of trade promotion, Implement Sales Information System by developing knowledge management and Key Performance Indicators (KPI)
Education
Institut Teknologi Bandung (ITB) S1, Aeronautical Engineering, 1993 – 1999
Activities and Societies: football club, basketball club, Himpunan Mahasiswa Penerbangan, ITB Aeromodelling Institut Teknologi Bandung (ITB) Sarjana Tehnik (ST), Aeronautical Engieering, Martial Art Honors and Awards Strategic & Business Development